Blog

Create without Judgement
Have you ever watched children playing? It’s carefree. It’s not full of concern or doubt or fear. My kids play dress up a lot with various pieces of clothing that they decided make up a character’s costume. Usually, it looks nothing like that character, but they tell me that’s who they are. They name their dolls, animals we see, and people they don’t know. My oldest is a little more grounded (most of the time),

How to Serve by Writing a Book
When you work one-on-one with your clients, you want to help them as much as possible. I know that so many coaches give more than they have to just to make sure that the lesson sticks, that the mind shifts, that the client is able to get over that hurdle and achieve what they’ve been looking for. But you’re only one person, right? You can only give so much. And when you have a lot

How Connection Through Your Book Leads to Healing
I was doing an exercise suggested by a creative thought-leader I’m friends with when I stumbled upon an idea that I didn’t realize was at the heart of what I do. For this exercise, we were asked to write “I believe” statements about our work. My work is coaching writers and editing their books so they can create the best version of the book and connect optimally with readers. I want the coaches, speakers, and business

How to Write About a Topic that Triggers You
Writing is a very personal thing to do. It involves a lot of emotion, both negative and positive. It bares the soul. It’s an act of cleansing. An act of rebirth. Writing can bring out our best. It can heal. There is a very good reason why everyone from teachers to therapists to business coaches encourages people to write. Getting the words out of our heads and on paper can give us a new perspective

How to Do a Call-to-Action at the End of Your Book
The End You’ve told your story. You’ve analyzed. You’ve provided the reader with a path to take, guidance, solutions, and the knowledge that you can help them through to the end of their journey. Now what? Before you send to printing, take another look at that book. It’s really a marketing piece, not a stand alone. What do YOU want to get out of that book? A client, of course. So you need to have

Mosaic Writing: Working Backwards from Writing to Planning and Beyond
You know the feeling you get when you open a box and the puzzle pieces are already assembled into the perfect final puzzle? You don’t? Me either. Part of the beauty and the challenge of creating a puzzle is to look at all the pieces and figure out which pieces go where. Which parts are the frame? What about the basket? The butterfly? The giant hulking monster with crazy eyes and pointy teeth? Maybe we

How to Inspire Others with Your Story
You’re finally ready. Something has pushed you to write a book about your experience, your methods, your way of thinking. But why does it actually matter? And why would someone want to read it? People are often inspired by others who have overcome challenges or developed a plan of attack to help them out. They want to read stories that will show them that they can get through what they are going through, someone has

How to Stand Out in a Sea of Books Like Yours
When you’re writing a book for your business, it can be very easy to lose your individuality. After you’ve built your business, especially in a niche that is overflowing with experts, you might feel like you provide unique value and can attract the clients you want. And that’s perfect! But when you are ready to write a book in your niche, how can you differentiate yourself? You might want to follow certain formulas and structures

Why Character Development is Still Important in Nonfiction
I read a book recently that didn’t allow the reader to connect with the main character AT ALL. The story was amazing, one of a man recovering his sight twenty years after he suddenly went blind, but every time I read the book, I felt angry. It was as if the author was blocking me from getting to know the man whose story I was reading. What’s sad is that the story was completely true,

Staying Connected with Your Book Audience
Sadly, for those of us who are introverts, the book writing process doesn’t end when you see your book on Amazon for sale. We actually have to do our own marketing and stay connected with people in our audience. One of the tools in our marketing arsenal needs to be a way of collecting email addresses so you can send out a monthly newsletter, updates on blog posts, new releases and updates on your book,

Create without Judgement
Have you ever watched children playing? It’s carefree. It’s not full of concern or doubt or fear. My kids play dress up a lot with various pieces of clothing that they decided make up a character’s costume. Usually, it looks nothing like that character, but they tell me that’s who they are. They name their dolls, animals we see, and people they don’t know. My oldest is a little more grounded (most of the time),

How to Serve by Writing a Book
When you work one-on-one with your clients, you want to help them as much as possible. I know that so many coaches give more than they have to just to make sure that the lesson sticks, that the mind shifts, that the client is able to get over that hurdle and achieve what they’ve been looking for. But you’re only one person, right? You can only give so much. And when you have a lot

How Connection Through Your Book Leads to Healing
I was doing an exercise suggested by a creative thought-leader I’m friends with when I stumbled upon an idea that I didn’t realize was at the heart of what I do. For this exercise, we were asked to write “I believe” statements about our work. My work is coaching writers and editing their books so they can create the best version of the book and connect optimally with readers. I want the coaches, speakers, and business

How to Write About a Topic that Triggers You
Writing is a very personal thing to do. It involves a lot of emotion, both negative and positive. It bares the soul. It’s an act of cleansing. An act of rebirth. Writing can bring out our best. It can heal. There is a very good reason why everyone from teachers to therapists to business coaches encourages people to write. Getting the words out of our heads and on paper can give us a new perspective

How to Do a Call-to-Action at the End of Your Book
The End You’ve told your story. You’ve analyzed. You’ve provided the reader with a path to take, guidance, solutions, and the knowledge that you can help them through to the end of their journey. Now what? Before you send to printing, take another look at that book. It’s really a marketing piece, not a stand alone. What do YOU want to get out of that book? A client, of course. So you need to have

Mosaic Writing: Working Backwards from Writing to Planning and Beyond
You know the feeling you get when you open a box and the puzzle pieces are already assembled into the perfect final puzzle? You don’t? Me either. Part of the beauty and the challenge of creating a puzzle is to look at all the pieces and figure out which pieces go where. Which parts are the frame? What about the basket? The butterfly? The giant hulking monster with crazy eyes and pointy teeth? Maybe we

How to Inspire Others with Your Story
You’re finally ready. Something has pushed you to write a book about your experience, your methods, your way of thinking. But why does it actually matter? And why would someone want to read it? People are often inspired by others who have overcome challenges or developed a plan of attack to help them out. They want to read stories that will show them that they can get through what they are going through, someone has

How to Stand Out in a Sea of Books Like Yours
When you’re writing a book for your business, it can be very easy to lose your individuality. After you’ve built your business, especially in a niche that is overflowing with experts, you might feel like you provide unique value and can attract the clients you want. And that’s perfect! But when you are ready to write a book in your niche, how can you differentiate yourself? You might want to follow certain formulas and structures

Why Character Development is Still Important in Nonfiction
I read a book recently that didn’t allow the reader to connect with the main character AT ALL. The story was amazing, one of a man recovering his sight twenty years after he suddenly went blind, but every time I read the book, I felt angry. It was as if the author was blocking me from getting to know the man whose story I was reading. What’s sad is that the story was completely true,

Staying Connected with Your Book Audience
Sadly, for those of us who are introverts, the book writing process doesn’t end when you see your book on Amazon for sale. We actually have to do our own marketing and stay connected with people in our audience. One of the tools in our marketing arsenal needs to be a way of collecting email addresses so you can send out a monthly newsletter, updates on blog posts, new releases and updates on your book,