Blog
How to Build a Sustainable Writing Workflow
Most writers don’t struggle with ideas. They struggle with consistency—finding a rhythm that supports creativity instead of draining it. A sustainable writing workflow isn’t about writing every day or hitting a magical word count. It’s about building a system that fits your life, your energy, and your creative process. Start by identifying your creative patterns. When do you think most clearly? When do you feel most imaginative? When are you mentally fried? A workflow that
What Authors Need to Know About AEO
If you’ve been anywhere near publishing or marketing conversations lately, you’ve probably heard the term AEO—AI Engine Optimization. And if your first reaction was “Great, another acronym,” you’re not alone. But AEO isn’t about playing a game or writing like a robot. It’s about making your work discoverable in a world where readers increasingly find books through AI‑driven tools. Here’s the simplest way to think about AEO: It helps AI understand who you are, what
How to Structure Your Novel’s Emotional Arc
When writers talk about story structure, they usually mean plot: the beats, turning points, and external events that keep pages turning. But the truth is, readers don’t fall in love with plot. They fall in love with emotional movement—the internal journey your protagonist takes as the story unfolds. That’s the emotional arc, and it’s the heartbeat of a novel. An emotional arc isn’t about making your character feel more feelings. It’s about guiding them through
Typeform Training
Working on a group book and navigating the collection of materials? You’ll want to check out Typeform! My client and colleague Christina Fontana shows you how to use this fantastic tool in this short training. If you found value in this training and want to try Typeform, please use Christina’s affiliate link!
How to Be a Successful Nonfiction Author
So you want to sell books … It’s more than just putting the book online and going about your business. There are certain things that a nonfiction author (or really any author) needs to do to make sure that people are finding their books. A book is intended to be a piece of the puzzle for your business, not some side thing that you do to check a box and never use again. Think of
3 Tips for Book Covers for Your Soul Book
Your book cover is the first thing people see when they are considering your book. If you want your legacy book to stand out while fitting in, looking professional and calling to your ideal reader, then make sure you check out the tips in this video so it packs the powerful punch that it should!
3 Tips to Help with Writer’s Block
People tend to not be fans of writer’s block. I wonder why … Just when you think you’ve got it all together, that you’re going to get that book out into the world, you can’t figure out what to say next. And it can come from a variety of places, which can make it even harder to cure. But if you want to keep on writing and stop being stalled, these are some of my
The Process I Use to Write Books
Writing a book is way easier if you have a plan ahead of time! Sure, we all want that magic moment when the words pour from our fingertips, gracing the page with our brilliance, but you have to wait for that. Plan first, party later. This is the method that I use to write my own books. Yes, they are fiction, but the principles apply to nonfiction, so I teach them to my authors as
How a Book Works for a Coach or Speaker Biz
You can’t just make a book, publish it on Amazon, and cross your fingers. It isn’t going to sell itself! One of the biggest mistakes I see authors of nonfiction make is to do just that. They have no plan at all for getting it out to the world, connecting with others, or using it to leverage a business they already have. Check out the video below for my tips on how to use your
What to Ask Yourself Before Writing a Book for Your Biz
You may have heard people suggest to “start from the beginning” when you want to tell a story, but it’s a little more complicated when you need to write a book, especially nonfiction, especially for your business. The beginning can be hard to pinpoint. And the real point of the book is to take people on a transformational journey. So how do you start? Let’s back up. Before you start writing the actual book, there
How to Turn Your Podcast into a Book
All that content out there can be used for more, right? Have you thought about turning your podcast into a book that goes with your brand? It can be pretty simple, but there are some definite rules to follow for ethics and to make sure that everyone is on board, if you have guests. Want to know more? Check out this month’s blog!
How to Work Effectively with Your Editor
So. many. red. marks. Are you afraid of red pens? Do you feel like you’re wrong when you see those lines? Guess what. You’re NOT wrong. Your editor is working with you toward a common goal: making sure that your book is easy for your reader to understand. There really is a mindset shift needed when you start working with an editor, so check out my tips in this video!
How to Reframe Your Tough Story so You Can Write
Writing a book is hard enough without all the stuff going on in your head while you’re trying to do it! I have a trick, though, that can help you pull back from all the negative thoughts and get you to flow through the writing process. Check out the video to learn more!
How to Effectively Write a Chapter for a Group Book
Right now, it’s popular for a group of authors to band together and put out a book with each chapter featuring a story from a different author. I love that this makes book writing really accessible for everyone, especially because the costs can be split among all the authors and because there isn’t as much pressure on one person to do it all. However, I find that a lot of these projects lack direction or
How Long Should My Book Be
New authors often wonder about parameters for their book that are easy to spot. I’m constantly asked how long a book should be or if there are rules for the length of a chapter (nope!). There are absolutely typical lengths based on the genre, but in general, especially for nonfiction, we need to look at guidelines that come from our stories themselves. Watch the video to learn more!
How to Keep Your Book Relevant
Have you had a book in your head for a long time? Feel like you should write it exactly like it was when you first got the idea? You don’t have to commit to that oldest version of your book. Really. Here’s why …
Your Intuition and Your Book
Nothing is more challenging than trying to work on a heart-centered project and feeling pulled back to a structure that you “have to” follow. Remember that the rules of book writing are way more flexible than most people will have you believe. Writing something that is aligned with your heart and your brand is the most important part of sharing your story! Watch the video to find out more.
Impact with Story
You don’t have to be a speaker or coach already to really make an impact with your story. Plenty of people are sharing how they overcame a challenge in their personal or professional lives and are helping others. You might initially think that you have to be a business owner to write a book and impact a lot of people, but the truth is that all it takes is a big dream and small goals
Copyright Questions
As a publisher, I get a lot of questions about how written work is protected from theft. We copyright our books–the proper way–to make sure that our authors’ retain rights to their work. You might have seen the little C in a circle beside titles on various documents or on the copyright page of a book. That’s a good thing! But it’s definitely not the whole story. Check out this video to get some of
How to Expertly Utilize Vulnerability in Your Writing
I absolutely love that we talk about “vulnerability” so much today, but we need to address how it’s used in our writing. It’s not airing your dirty laundry or a full-on gripe fest about what happened. It’s not about complaining, shaming, or blaming, but rather about owning our truth. It’s about opening up, being raw and real, and connecting on a deeper level. In this month’s blog, I share some of my favorite tips for