You can’t just make a book, publish it on Amazon, and cross your fingers. It isn’t going to sell itself!

One of the biggest mistakes I see authors of nonfiction make is to do just that. They have no plan at all for getting it out to the world, connecting with others, or using it to leverage a business they already have.

Check out the video below for my tips on how to use your book as an evergreen piece of your coaching or speaking business!