When you work one-on-one with your clients, you want to help them as much as possible.

I know that so many coaches give more than they have to just to make sure that the lesson sticks, that the mind shifts, that the client is able to get over that hurdle and achieve what they’ve been looking for.

But you’re only one person, right? You can only give so much. And when you have a lot of clients or a lot of big projects, it makes it tough for you to give as much as you would like.

As a mom, I totally understand that you don’t want to put in a ton of extra hours just to help one person because, well, you have other responsibilities. You became a coach partially for the freedom it allows you, especially if you have a family. You can work around the kids’ schedules and help others! A major win/win!

So, many coaches turn to writing a book so they can help people more without blowing through a ton of time. Here are some great suggestions for ways to use a book to be of more service and give more than you could if you didn’t have to sleep!

1. Use a book to get your client up to speed so you don’t have to cover the preliminary stuff and waste a session. If you follow a process that involves a lot of steps at the beginning that, honestly, your clients don’t need you to hold their hand through, then use a book to let them walk through those steps on their own. Maybe they need to do some super basic brainstorming, writing about their dreams and goals, or organization of an area, file folder, or business plan to be able to jump into your program prepared. Instead of spending a whole session doing the basics, give them a book to start with so they will have the appropriate materials ready to dive right in.
2. Give the basic steps and a brief intro to the program as a whole. Talk about everything you hope to achieve with a basic client-coach relationship. Cover a step in the process for each step of the book and flesh it out a bit. But won’t they be able to just do it on their own after they read the book? Maybe. And that’s ok. In most cases, though, they will need to come back to you because it’s just easier to work one-on-one with a specialist who can adjust things to fit that specific person’s situation.
3. Prep your client for your philosophy. What is the big concept that you hold at the center of your coaching business? Can you talk about why that’s important, how that impacts real lives/businesses, and how it has impacted you? Start with that and talk about how it will work for a certain type of coaching client—your ideal client! When someone has a background on the process and understands you on a deeper level like this, it will help them when they are clients.

The beauty of a book is that you can make it evergreen, give it away as a coaching gift, sell it online or at speaking events, and work it to help others that you may not be able to work with one-on-one. You don’t have to spread yourself thinner to make a bigger impact!